Our Story

Founded in 2006 by Linda Savage, Magazine Designer Clothing was created with a simple goal: to offer fabulous, high-quality fashion that celebrates you and makes you feel special every day! What started with one boutique in Takapuna (now in Milford) has grown into a trusted name in women’s fashion in New Zealand.

We proudly support a curated mix of New Zealand designers and family-owned fashion labels, bringing you exclusive pieces that you won’t find just anywhere. From modern occasionwear to chic weekend looks and timeless wardrobe staples, our collections are chosen with care, always keeping real women in mind.

At Magazine, we believe that fashion should empower you, and that great style is about feeling amazing in what you wear. That’s why so many of our customers return time and time again, not just for the clothes, but for the friendly faces and thoughtful service they know they can trust.

Our talented team of in-store stylists bring a wealth of experience, creativity, and care to every interaction. They’re passionate about helping you discover looks that suit your shape, lifestyle, and personal style, offering honest advice and thoughtful guidance.

Plus Size

At Magazine, we proudly stock sizes 10–26 because every woman deserves to feel confident, stylish, and fabulous in what she wears. Inclusive sizing is important to us, and while not every style is available up to a size 26, we make it a priority to offer as many plus-size options as possible — because everyone deserves a wardrobe that reflects their shape, style, and personality!

Styling Service

We’re passionate about fashion, but even more passionate about helping you feel confident, stylish, and comfortable every day. Whether you’re popping in for a browse or booking in for a full styling session, we’re here to make sure your experience is personal, uplifting, and helpful.

Our team is made up of highly skilled and caring stylists who love nothing more than helping you look and feel your best - no pressure, no judgement, just honest, thoughtful style advice. For those wanting a little more one-on-one time, see below to find out more about our Styling You service.

New Zealand Made

We love to celebrate New Zealand-made fashion. Many of our pieces are locally designed and made right here in Aotearoa, and we proudly support small businesses and independent labels whenever possible. By choosing NZ-made clothing, you're not only investing in premium quality and craftsmanship, but you're also backing local talent and helping our creative communities thrive.